ABOUT US


ABOUT US
FOR MY EVERY ACT,
I APPRECIATE SIMPLE BUT HIGH QUALITY.
Active plant-based ingredients are carefully selected for DENIS products. It is not enough simply to be labeled “organic”.
Our quality is based on the balanced composition of these ingredients in our products.
We are committed to ensuring that they are easily rinsed out in warm water and that ingredient lists contain only the bare essentials.
DENIS makes daily styling a breeze by creating a healthy environment not just for hair but the scalp too.
The design was conceived to look good in any situation as the symbol of the tension of a man who decides to “go for it” with an image of powerful, deep and noble texture.
The products are ideal for creating the best look without risking harm to wildlife or the environment.
MADE IN TOKYO
A portrayal of Japanese quality and cutting-edge technology fused with elegance and sophistication
We are in constant pursuit of minimal design, the biggest and least attainable of all beauties precisely because of its simplicity.
Our template is the craftsmanship of Edo, the source of the attitude, the technique and the strong and uncompromising attention to detail emerging not from the physical but from the deep history of the traditional Japanese “heart”.
Harnessing Kamimura’s 25 years of experience in the business, we have created a range of products of uncompromising desirability.
That is why our products bear the MADE IN TOKYO label.
DENIS is a grooming brand dedicated to giving men the best possible quality of product.
In an age in which we are overwhelmed with products and information, we want you to make meaningful choices that set you apart from the crowd.
We offer products of the highest quality to all those who strive to better themselves every day.
Best styling for men in every situation
INDEPENDENT PHILOSOPHY
The spirit of the uncompromised soul
The power of personality and positive thinking drive you ever forward, ever higher.
Forget the easy way out. The hard but rewarding road is your way of life
This is the DENIS INDEPENDENT PHILOSOPHY
DENIS is a grooming brand dedicated to giving men the best possible quality of product.
In an age in which we are overwhelmed with products and information, we want you to make meaningful choices that set you apart from the crowd.
We offer products of the highest quality to all those who strive to better themselves every day.
Best styling for men in every situation
FOR MY EVERY ACT,
I APPRECIATE SIMPLE BUT HIGH QUALITY.
Active plant-based ingredients are carefully selected for DENIS products. It is not enough simply to be labeled “organic”.
Our quality is based on the balanced composition of these ingredients in our products.
We are committed to ensuring that they are easily rinsed out in warm water and that ingredient lists contain only the bare essentials.
DENIS makes daily styling a breeze by creating a healthy environment not just for hair but the scalp too.
The design was conceived to look good in any situation as the symbol of the tension of a man who decides to “go for it” with an image of powerful, deep and noble texture.
The products are ideal for creating the best look without risking harm to wildlife or the environment.
INDEPENDENT PHILOSOPHY
The spirit of the uncompromised soul
The power of personality and positive thinking drive you ever forward, ever higher.
Forget the easy way out. The hard but rewarding road is your way of life
This is the DENIS INDEPENDENT PHILOSOPHY
MADE IN TOKYO
A portrayal of Japanese quality and cutting-edge technology fused with elegance and sophistication
We are in constant pursuit of minimal design, the biggest and least attainable of all beauties precisely because of its simplicity.
Our template is the craftsmanship of Edo, the source of the attitude, the technique and the strong and uncompromising attention to detail emerging not from the physical but from the deep history of the traditional Japanese “heart”.
Harnessing Kamimura’s 25 years of experience in the business, we have created a range of products of uncompromising desirability.
That is why our products bear the MADE IN TOKYO label.

Iki
Behavior that combines a highly developed aesthetic sense and playfulness
A stylish man whose empathy is expressed through personal appearance and behavior
“Iki”, also written with the character for “spirit” in Japanese, was originally a distinct aesthetic from the Edo period.
It refers to chic or dapper style and behavior, but does not embody only outward appearance. It also includes aspects of empathy and enjoyment of life.
“Simply stylish and a little bit playful”. This expresses the iki of DENIS.
The playful style of keeping the iki character from the front of product package.
The iki character is concealed within the DENIS packaging.

DENIS FOUNDER
YUJI KAMIMURA
ユウジ カミムラ
Yuji Kamimura, founder of the DENIS brand, began his career as a hairdresser in 19XX.
DENIS MADE IN TOKYO was born in 2012 of the knowledge Kamimura built over the course of a 25-year career and a passion for “creating products of uncompromising desirability”.
DENIS PRODUCT, with its elegant design born of our belief in individuality and our professional knowledge and experience, gives the best styling ever seen with only the highest quality, hand-picked ingredients.
Word has spread from those experiencing our products of their high quality, among not just young men but across generations and even women too.
DENIS is now available beyond Japan in the United States, Europe and Asia and continues to grow as a global brand.