About DENIS
"Keep what you need and eliminate what you don't."
Based on this simple idea, we are a lifestyle brand that supports people who wish to live an adventurous life in a variety of situations.
In today's world of overflowing things and complicated information, we take our time, are careful, and are skeptical of the "ordinary" things that have been created before we know it,
We are committed to creating products that are simple and well-balanced selections of what is truly necessary.
DENIS PRODUCTS
We carefully select plant materials that have the power of their own ingredients.
The base of DENIS quality is not only organic, but also a well-balanced combination of these ingredients.
The design allows for easy removal with hot water,
Keep what you need, get rid of the excess
This concept is DENIS' strong commitment.
Creating a healthy environment for the skin as well as the hair makes daily styling easier.
By eliminating unnecessary synthetic fragrances and additives as much as possible and enhancing the natural self-cleansing ability of the hair, a life cycle and balance that suits you can be achieved.
MADE IN TOKYO
We always pursue minimalist design, believing that simplicity is the most difficult "beauty" of all.
DENIS believes that craftsmanship is not a systematic approach, but rather the creation of products that people really want to use, based on the attitude and techniques born from the traditional Japanese "heart" that has been passed down through the long history of Japan, and a strong sense of dedication that does not allow for compromise.
粋 IKI
The Japanese word "iki" means something similar to "chic" in English, and is also written as "enthusiasm," an aesthetic originally unique to Edo (the old name for Tokyo).
It means that one's appearance and behavior are refined and good-looking, but it also means that one is not simply good-looking, that one has a good sense of humanity, and that one knows how to play.
"Simple coolness with a playful touch."
This is the expression of DENIS's "IKI".
Sustainability
With the benefit to our customers as our top priority, DENIS acts with sustainability in mind by
- Minimize waste by proactively eliminating all materials other than those necessary to maintain the condition of the product.
- Actively choose relative ethical consumption. (No conditioner needed, refills, accessories sold separately...etc.)
DENIS-TOKYO 10th Party
This is a clip of the DENIS TOKYO Inc. 10th anniversary party held at OR TOKYO on 2022.10.20. A record of a hot night with over 300 customers.
DENIS-TOKYO IN NEW YORK CITY
Footage of the DENIS-TOKYO PARTY held at the Lower East Side in New York on September 6th, 2018. It was a hot night where many artists and creators gathered.
NIGHT.SHIFT, who worked on editing, is a talented group who also produced the PV for “FRENCH MONTANA”. DJ is Nianga Niang. AgnosticFront's Vinnie, SKAM DUST, Danny Diablo aka Lord Ezec, ATRAK, Balaram Stack, Thor Larson, and more gathered for the VIP party, making it a party with everyone smiling.
DENIS-TOKYO IN LOS ANGELS
Footage of the DENIS-TOKYO PARTY held at LOS ANGELS melrose avenue on September 9, 2018. Collaboration event with Polaroid Art of Supreme LA crew Sporty. DJ OshKosh. It was a great success with the people who lead the street culture.
Dennis Made in Tokyo
DENIS MADE IN TOKYO
address
Mon - Sun, 11:00am - 9:00pm
